One of our call center folks came up with a creative way to promote the Owen’s Corning Basement Finishing System. Enjoy!!

Tune in to the Rachael Ray show this Wednesday 10/14/09!

Alure Home Improvements is known for leading the way Long Island’s green remodeling movement, but recently they were called upon by The Rachael Ray Show to do a different type of makeover … John Stamos’ dressing room at the Henry Miller Theater for his hit broadway play “Bye Bye Birdie”! Alure’s team, with the help of HGTV’s Carter Oosterhouse came up with some great concepts make Stamos’ dressing room completely eco friendly. Tune in this wednesday to see how the transformation went!

For Showtimes and a Channel guide for your area, click here.

Tommorow morning, make sure you tune into the Martha Stewart Living Radio show.

Martha will be talking with Marilou Arcuri, Kitchen and Bath designer for Alure Home Improvements… 7 time remodeler for Extreme Makeover : Home Edition.

Marilou will be airing Friday Oct. 2nd at 1pm on Sirius radio Ch. 112

For more info click here!

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The Long Island Association, the largest business organization in New York, honored Alure Home Improvements President Sal Ferro for his environmentally friendly products and practices.

At the LIA’s Small Business Council Executive breakfast Tuesday, September 15, Ferro was recognized in the category of “Green Company Advocate.”

Alure, a seven time re-modeler for ABC’s Extreme Makeover Home Edition,  is taking a leadership role in the eco-friendly movement by providing green building projects and home performance audits with remodeling services to remedy any identified issues. These products and services enable the East Meadow-based company’s clients to be green by:

• Seeing eco-friendly products on display in the Alure Showroom and learning how these products minimize environmental impact and make your home
healthier.
• Choosing sustainable materials for home remodeling projects done by Alure.
• Educating our clients about the cost of green products—today’s products
can cost the same or less than older technologies.
• Providing tips on simple things you can do to green your home (see HOME
TIPS below).
• Conducting Home Performance Assessments under the federal Energy Star Program to identify where your home is losing energy and how to stop it. See the Home Performance page on this web site for more information.

Ferro joined other honorees such as Dr. Hubert Keen, Farmingdale State College, for his education advocacy and Paula Geonie, Baiting Hollow Farm Vineyards, for her advocacy for women in business.

Source for article: http://greenstreetli.com/

Great news for homeowners! Owens Corning Sunsuites now qualify for a federal tax credit of up to $1500! Another great product from OC to save energy while adding comfort and value to your home. Check out this great news here: Owens Corning Tax Credit!

Here are some facts from the Peter Family Episode re-airing on CMT Friday 8/21 at 4:00 and 8:00. These are facts that you most likely wouldn’t gather from viewing the show:

1) The Peter Family was the 4th family that Alure teamed up with the Extreme Design Team to help transform their lives.

2) The traditional “Braveheart Scene”, where the designers and volunteers march to the home for demo, this  was the first time the show did this in the dark and special lighting was called in to assist.

3) The home is located in a very congested part of Jamaica, Queens. This required the home to be torn down by hand instead of utilizing heavy machinery. An added challenge for the crew to stick to the timeline.

4) Once demo was complete, it was discovered that the original home was never sitting on a foundation. This required us to arrange for an additional 35 yards of concrete be trucked in at a moments notice in order to provide a foundation for the new home. It is not unusaul for the need to call in some favors during the week of an Extreme Build.

5)  Families from previous Alure Extreme Builds (Lucy Ali – Alure episode #2 and John Vitale – Alure Episode #3) contributed to the efforts of this build. Lucy brought some home made food for the workers and John, along with his brother, contributed throughout the week on the job site.

6) To lighten things up a bit, the team of Alure Employees played a joke on President/CEO Sal Ferro. They had Sal’s wife call him and say the kids broke a brand new window in the back of his home while playing ball. Once he discovered the call was a joke, Sal literally fell to his knees in the middle of the job site.

This build was another great experience for a wonderful family. Members of the Peter Family also chipped in to assist with Alure’s next build to assist the Arena Family only a couple of weeks later.

Word on the street is that Extreme Makeover: Home Edition is looking to come back to Long Island and apparently, they are still searching for the right Long Island family to feature on it’s show.

To be eligible: A family must own their own single family home and be able to show producers how a makeover will make a huge difference in their lives. Interested families or those who wish to nominate another family should e-mail a short description of their family story to:

longislandemhe@gmail.com

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Nominations/Submissions must include:

• The names and ages of each member of the household

• A description of the major challenges within the home

• Explanation of why this family is deserving, heroic, or a positive role model in their community

• Photos of the family and a photo of the home

• Don’t forget to include a contact phone number

Owens Corning recently updated their web site with new content, and new talent! They brought in Alure Home Improvement’s own Sal Ferro to help navigate and educate customers through some of the new exciting products OC has to offer. Click on any product and Sal himself will give a brief description, and tell you what to do next in moving forward. For more information and to check out the updated web site, click here…

http://franchising.owenscorning.com/index.aspx

We have an Alure first!

This weekend, Alure will be hosting an open house in East Meadow. The difference with this particular open house is that its 2 for 1! We are showcasing a remodeled kitchen and bathroom at the same open house.  

Saturday August 15th, 2009 11:00am – 3:00pm

755 Preston Road – East Meadow, NY 11554

Directions:  (EAST) Head WEST on Southern Parkway to exit 24N to Merrick Ave. Turn LEFT at North Jerusalem Road. Turn RIGHT at Preston Road. End at 755.

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Also, come check out a brand new Owens Corning Basement and Sunsuite by Alure!

Basement … Sunday August 16, 2009 11:00am – 3:00pm

9 Laurel Road – Freeport, NY 11520

Directions:  (EAST) Head WEST on Sunrise Highway. Turn LEFT at Henry Street. Continue on S. Main Street. Turn RIGHT at Laurel Road. End at 9.

Sunsuite … Sunday August 16, 2009 11:00am – 4:00pm

557 Gifford Ave – Oceanside, NY 11572

Directions:  (EAST) Head WEST on Southern Parkway to exit 20S towards Grand Ave. At fork, bear LEFT to follow Grand Ave. Turn RIGHT at Atlantic Ave. Turn LEFT at Waukena Ave. Turn RIGHT at Knight Street. Turn LEFT at Gifford Ave. End at 557.

For more information go to www.alure.com or feel free to call at (516)296-7777

Extreme Makeover : Home Edition looking to come back to Long Island

To find out more information, see the article here:

Extreme Makeover : Home Edition Returns