Our Employee’s Using All Their Talents
November 3, 2009
One of our call center folks came up with a creative way to promote the Owen’s Corning Basement Finishing System. Enjoy!!
Rachael Ray calls on Alure Home Improvements to do “green” remodel for Broadway play!
October 12, 2009
Tune in to the Rachael Ray show this Wednesday 10/14/09!
Alure Home Improvements is known for leading the way Long Island’s green remodeling movement, but recently they were called upon by The Rachael Ray Show to do a different type of makeover … John Stamos’ dressing room at the Henry Miller Theater for his hit broadway play “Bye Bye Birdie”! Alure’s team, with the help of HGTV’s Carter Oosterhouse came up with some great concepts make Stamos’ dressing room completely eco friendly. Tune in this wednesday to see how the transformation went!
For Showtimes and a Channel guide for your area, click here.
Tommorow morning, make sure you tune into the Martha Stewart Living Radio show.
Martha will be talking with Marilou Arcuri, Kitchen and Bath designer for Alure Home Improvements… 7 time remodeler for Extreme Makeover : Home Edition.
Marilou will be airing Friday Oct. 2nd at 1pm on Sirius radio Ch. 112
For more info click here!
Sal Ferro, Alure Home Improvements President Honored as “Green” Company Advocate by Long Island Association
September 16, 2009
The Long Island Association, the largest business organization in New York, honored Alure Home Improvements President Sal Ferro for his environmentally friendly products and practices.
At the LIA’s Small Business Council Executive breakfast Tuesday, September 15, Ferro was recognized in the category of “Green Company Advocate.”
Alure, a seven time re-modeler for ABC’s Extreme Makeover Home Edition, is taking a leadership role in the eco-friendly movement by providing green building projects and home performance audits with remodeling services to remedy any identified issues. These products and services enable the East Meadow-based company’s clients to be green by:
- Seeing eco-friendly products on display in the Alure Showroom and learning how these products minimize environmental impact and make your home healthier.
- Choosing sustainable materials for home remodeling projects done by Alure.
- Educating our clients about the cost of green products—today’s products can cost the same or less than older technologies.
- Providing tips on simple things you can do to green your home (see HOME TIPS below).
- Conducting Home Performance Assessments under the federal Energy Star Program to identify where your home is losing energy and how to stop it. See the Home Performance page on this web site for more information.
Ferro joined other honorees such as Dr. Hubert Keen, Farmingdale State College, for his education advocacy and Paula Geonie, Baiting Hollow Farm Vineyards, for her advocacy for women in business.
Source for article: http://greenstreetli.com/
Owens Corning Sunsuite qualifies for $1500 tax credit!
September 14, 2009
Great news for homeowners! Owens Corning Sunsuites now qualify for a federal tax credit of up to $1500! Another great product from OC to save energy while adding comfort and value to your home. Check out this great news here: Owens Corning Tax Credit!
Behind the Scenes Facts of the Peter Family Episode of EMHE
August 21, 2009
Here are some facts from the Peter Family Episode re-airing on CMT Friday 8/21 at 4:00 and 8:00. These are facts that you most likely wouldn’t gather from viewing the show:
1) The Peter Family was the 4th family that Alure teamed up with the Extreme Design Team to help transform their lives.
2) The traditional “Braveheart Scene”, where the designers and volunteers march to the home for demo, this was the first time the show did this in the dark and special lighting was called in to assist.
3) The home is located in a very congested part of Jamaica, Queens. This required the home to be torn down by hand 
instead of utilizing heavy machinery. An added challenge for the crew to stick to the timeline.
4) Once demo was complete, it was discovered that the original home was never sitting on a foundation. This required us to arrange for an additional 35 yards of concrete be trucked in at a moments notice in order to provide a foundation for the new home. It is not unusaul for the need to call in some favors during the week of an Extreme Build.
5) Families from previous Alure Extreme Builds (Lucy Ali – Alure episode #2 and John Vitale – Alure Episode #3) contributed to the efforts of this build. Lucy brought some home made food for the workers and John, along with his brother, contributed throughout the week on the job site.
6) To lighten things up a bit, the team of Alure Employees played a joke on President/CEO Sal Ferro. They had Sal’s wife call him and say the kids broke a brand new window in the back of his home while playing ball. Once he discovered the call was a joke, Sal literally fell to his knees in the middle of the job site.
This build was another great experience for a wonderful family. Members of the Peter Family also chipped in to assist with Alure’s next build to assist the Arena Family only a couple of weeks later.
Extreme Makeover: Home Edition in search of LI Family
August 18, 2009
Word on the street is that Extreme Makeover: Home Edition is looking to come back to Long Island and apparently, they are still searching for the right Long Island family to feature on it’s show.
To be eligible: A family must own their own single family home and be able to show producers how a makeover will make a huge difference in their lives. Interested families or those who wish to nominate another family should e-mail a short description of their family story to:
~~~~~
Nominations/Submissions must include:
• The names and ages of each member of the household
• A description of the major challenges within the home
• Explanation of why this family is deserving, heroic, or a positive role model in their community
• Photos of the family and a photo of the home
• Don’t forget to include a contact phone number
Sal Ferro new face of Owen’s Corning web site…
August 17, 2009
Owens Corning recently updated their web site with new content, and new talent! They brought in Alure Home Improvement’s own Sal Ferro to help navigate and educate customers through some of the new exciting products OC has to offer. Click on any product and Sal himself will give a brief description, and tell you what to do next in moving forward. For more information and to check out the updated web site, click here…
Kitchen AND Bath in one Open House this weekend!
August 10, 2009
We have an Alure first!
This weekend, Alure will be hosting an open house in East Meadow. The difference with this particular open house is that its 2 for 1! We are showcasing a remodeled kitchen and bathroom at the same open house.
Saturday August 15th, 2009 11:00am – 3:00pm
755 Preston Road – East Meadow, NY 11554
Directions: (EAST) Head WEST on Southern Parkway to exit 24N to Merrick Ave. Turn LEFT at North Jerusalem Road. Turn RIGHT at Preston Road. End at 755.
~~~~~~~~~~~~~~~
Also, come check out a brand new Owens Corning Basement and Sunsuite by Alure!
Basement … Sunday August 16, 2009 11:00am – 3:00pm
9 Laurel Road – Freeport, NY 11520
Directions: (EAST) Head WEST on Sunrise Highway. Turn LEFT at Henry Street. Continue on S. Main Street. Turn RIGHT at Laurel Road. End at 9.
Sunsuite … Sunday August 16, 2009 11:00am – 4:00pm
557 Gifford Ave – Oceanside, NY 11572
Directions: (EAST) Head WEST on Southern Parkway to exit 20S towards Grand Ave. At fork, bear LEFT to follow Grand Ave. Turn RIGHT at Atlantic Ave. Turn LEFT at Waukena Ave. Turn RIGHT at Knight Street. Turn LEFT at Gifford Ave. End at 557.
For more information go to www.alure.com or feel free to call at (516)296-7777
Extreme Makeover : Home Edition looking to come back to Long Island
To find out more information, see the article here:
Extreme Makeover : Home Edition Returns
Sal Ferro recipient of the 2008 Fred Case Entrepreneur of the Year Award.
September 23, 2008
On Thursday, September 11th, Alure Home Improvement’s President & CEO Sal Ferro received the prestigious Fred Case Entrepreneur of the Year Award in Baltimore, MD, during the annual Remodeling Show at the Baltimore Convention Center.
The Fred Case Remodeling Entrepreneur of the Year Award recognizes the entrepreneurial spirit of remodelers and the importance of creativity and innovation in the industry. Ferro was among four finalists selected and acknowledged at The Hanley Wood Remodeling Leadership Conference in May.
The award is modeled after the professional achievements of Fred Case, who is credited with pioneering the design/build concept in remodeling in the 1970’s. The honor is awarded to the individual or partnership (not company) who has made a lasting contribution to the industry and who meets the following judging criteria:
1 Active in the community by providing professional services and time.
2 An individual with business management skills, high employee relations and a well designed business model.
3 Significant entrepreneurial activities, innovation, or accomplishments in the remodeling industry.
4 A true entrepreneurial spirit.
Read the entire story at http://www.alure.com
A “Raving Fan” experience.
September 23, 2008
Since our basement project has been fully completed on Thursday last week, I take this opportunity to share our experience. Right from our 4-hour long first meeting with you till completion of the project, we have nothing but all positive things to say as our overall experience. The design you came up with did make optimum utilization of available space and changed the face of our basement making it more roomy and cozy. The entire work done has been very neat, clean and totally consistent with the time frame and excellent quality that you had confidently assured in our first meeting.
As you know, my wife was out of country when the project started. She returned home this morning and the first thing she did was to walk into the basement and see how it came along. She couldn’t believe her eyes and was ecstatic looking at the brand new face of the basement. She too is highly impressed by the precision, quality and workmanship.
And how can I not mention something about P and J from your admin department. Though in the back stage, they both did their part efficiently to get the project started timely. Consistent with Alure’s tagline, you all did bring your experience at our home and we are happy and satisfied.
Sincerely
a
A cool fresh start.
September 23, 2008
A few months ago, after living through the darkest year of our lives, I decided that my son and I needed a fresh start. My son was so upset we were selling our home and downsizing to a condo. I realized to make the new space work for us we would have to take on three major home improvement projects; finishing the basement, and re-doing the kitchen and baths. As I began researching contractors, I was drawn to Alure. I was impressed with Alure’s 60 year professional reputation and their commitment to giving back to the community with their involvement in many local charities. I knew this was a company that I would “fit” with. Alure has exceeded all of my expectations.
From the moment I began working on my Owens Corning Basement with Designer Nick , I knew I made the right decision. Nick’s knowledge, professionalism and pleasant personality took my ideas and my son’s dream of a “cool” space for him to be with his friends, and turned them into reality. Production Supervisor James and Head Installer Rob were also reliable and professional. I felt safe leaving them and their crew in my home. Start to finish, my basement was handled with care and attention to detail. The result is just beautiful. Especially the floor! We look forward to many happy times in our new basement. The best part about it is my son is so happy with his “cool” space that a once difficult move is now something he looks forward to!
I am so happy I put my faith in Alure. We can’t wait to start our kitchen and bath projects. Thanks Alure for helping my son and I start a new chapter in our lives in such a positive way.
Sincerely,
M. M.
More room for living.
October 1, 2008
Check out the Owens Corning Basement Finishing System.
Vote for Alure as Best of Long Island!
October 13, 2008
Alure is nominated in the “best contractor” category of the Long Island Press BEST OF LONG ISLAND.Please help support Alure and vote at the link below.
In addition to providing much needed financial support to Girl Scouts in-need, the Girl Scouts of Nassau County honored DiFilippi for her commitment to her community, drive and enthusiasm for Girl Scouting. The event was held on October 02, 2008 at the North Hempstead Country Club in Port Washington and raised over $100,000 for Girl Scouts in-need.
Read the story: http://www.gsnc.org/support/golf.asp
Lisa was joined by her family, friends and colleagues in recognition of this distinguished honor.
Sal Ferro honored as Businessman of the Year by Columbia Police Association of Nassau County
November 4, 2008
Sal Ferro with Columbia Police Association of Nassau County President Carmine Soldano.
The Columbia Police Association of Nassau County honored Ferro on October 23rd at the North Ritz Club in Syosset for his leadership in the Italian American Community, for his continued commitment to the Long Island community, strong business ethics and for his strong commitment to his family. Ferro was also honored with a proclamation from County Executive Tom Suozzi.
2009 Alure Partner Points Trip
February 24, 2009
2008 trip winners catch some R&R along the surf.
A group of 26 people are set to depart for the 2009 Alure Partner Points Trip to the Riviera Maya in Mexico. This years trip is from Saturday February 28th until March 7th. We will offer some updates with photos of this years trip via the blog while we are actually away. We hope that this will inspire you to get involved with the program so you can be the next winner of this fabulous trip! Check back for updates during the week and here’s to hoping that you are on next years trip.
Alure Enters the Social Networking Age
February 24, 2009
It’s no secret that online social tools such as Facebook and LinkedIn are gaining popularity everyday. This dynamic is changing the way people expect to be communicated to socially as well as from a marketing perspective. In an effort to foster collective intelligence and promote participation, Alure is embracing these tools as well. For those of you that have registered with Facebook or LinkedIn, feel free to join our group called Alurians.
Alurians is an online gathering place where friends, family, clients and alumni of Alure can gather and share information. We will post information regarding promotions and events and it is our hope that the user community will engage and offer new thoughts and ideas.
Saturday May 16th, 2009 10:00am – 2:00pm
102 Grant Street South – Sloatsburg, NY 10974
Directions: (SOUTH) Head NORTH on I-87 to exit 15A for RT17 NORTH towards Sloatsburg/Suffern. Stay in MIDDLE LANE. Turn RIGHT at Washington Ave. Turn RIGHT at Grant Street.
Saturday May16th, 2009 – 11:00am – 4:00pm
337 Ford Road – Howell, NJ 07731
Directions: (NORTH) Head SOUTH of Garden State Parkway. Take exit 98 for NJ-138 towards I-195. Merge onto I-195 WEST to exit 28A towards US-9 SOUTH. Turn RIGHT at Ford Road.
Sunday May 17th, 2009 – 10:00am – 3:00pm
215 East Madison Street – East Islip, NY 11730
Directions: (WEST) Head EAST on Southern State to exit 44E towards NY-27/Montauk. Merge onto S. Service Road. Turn RIGHT at Bellmore Ave. Turn LEFT at E. Madison Street.
For more information go to www.alure.com or feel free to call at (516)296-7777
Saturday May 23rd, 2009 11:00am – 4:00pm
961 Division Street – Bayport, NY 11705
Directions: (WEST) Head EAST on LIE to exit 62 for Nicolls Road/County Hwy-97 and take ramp towards SOUTH BLUEPOINT. Turn LEFT at Church Street. Turn LEFT at Division Street. End at 961.
For more information go to www.alure.com or feel free to call at (516)296-7777
Your in luck! This weekend we are showcasing a rather unique sunsuite. The image you see above is from the beginning stages of the project where we had just layed a slab. Before completion, the homeowners decided they wanted to use the room mainly for a jacuzzi. Once the jacuzzi was in place, Alure came back for the finishing stages of the new Owens Corning Sunsuite.
Saturday June 6th, 2009 11:00am – 4:00pm
14 The Drawbridge – Woodbury, NY 11797
Directions: (SOUTH) Head NORTH on rt.135 to exit 14E for Jericho Turnpike/NY-25. Turn slight RIGHT at Jericho Turnpike. Turn LEFT at South Woods Road. Turn RIGHT at The Drawbridge. End at 14.
~~~~~~~~~~~~~~~
Also, come check out a brand new Owens Corning finished basement by Alure! Featuring hard wood floors, flat screen set up, office space, and more.
Sunday June 7th, 2009 10:00am – 3:00pm
201 Bellmore St. – Floral Park, NY 11001
Directions: (EAST/WEST) Take Cross Island Parkway to exit 26B to merge onto Hempstead Ave/NY-24. Turn LEFT at Plainfield Ave. Turn RIGHT at Miller Ave. Turn LEFT at Bellmore Street. End at 201.
For more information go to www.alure.com or feel free to call at (516)296-7777
